Social Research : Marketing and Communication
Social marketing and communication research constitute a special expertise of MaRS. The agency draws strength from the extensive past experiences of the research professionals in this field as well as the commercial marketing research projects carried out.
| · | Opportunities & Barriers for adoption of contraception |
| · | Retail audit of condoms & contraceptives |
| · | Assessment of alternative contraceptive marketing strategies |
| · | Audience research |
| · | Pre-testing of communication materials and campaigns |
| · | Formative research for developing communicative strategy |
| · | Communication Needs Assessment |
| · | Creative communication research |
| · | Development of CSM strategy |
Some of the ongoing and recently completed assignments in this sector by MaRS include,
| · | Removal of stigma content in HIV/AIDS communication: Development of creative filters and pre-testing modules to assess for HIV/AIDS communicator |
| · | Monitoring IUD and Medical Abortion multi-media campaigns in 5 states of India |
| · | Formative research and pretesting of campaign materials for a communication campaign for involvement of men during antenatal and postnatal care |
| · | Pretesting of IUD and MA campaigns in MP, Andhra Pradesh and Guwahati |
| · | Upgradation of the Communication Management Information System (CMIS) for NACO |
| · | A KAP study on condom usage: Development of Condom Social Communication and Marketing Strategy for a state in India |