MaRS B2B Research
We are operating in a rapidly changing social and economic environment in the country
and business-to-business research needs to take into account these key changes in the business environment.
The business paradigm has changed - from being mainly technology and product driven to incorporating aspects
of customized customer requirements
New demand on Business-to-Business Research :
- Respond and provide information quickly,
- Innovate, and introduce creativity in research tools,
- Develop monitoring systems that are capable of providing timely alerts,
- Economic and Marketing professionals to play a greater variety of roles
At MaRS, we say that you know your business better than us but building
on from your knowledge that you pass on to us, we can give you insights and intelligence
from which your business can greatly benefit.
Research Services
MaRS offers both strategic and tactical research services. Some of the types
of research techniques MaRs is expert in are :
- Forecasting
- Product and Concept Test
- Pricing Research
- Business Customer Satisfaction
- Segmentation Research
- Brand-Price Trade-Off
- Employee Research
- Markets and Opportunities Research
Some Special Expertise
Forecasting
Forecasting is the trickiest of all research tasks!
No one model works for all.
We specialize in using heuristic technique
using both primary (customer preferences, buying behavior, brand salience and others) and secondary data including economic and industrial trend.
Pricing Research
We are flexible in our approach to pricing research.
If the category has a large market and purchase cycle is quite frequent, we like to use the Van Westendorp technique, all the four questions or a truncated version, depending on the nature of the category.
In other cases, we use laddering
Statistical Analysis is our Forte